Real Estate Marketing Services
The need to build relationships with consumers and demonstrate a brand’s value is more important than ever. For real estate companies, marketing is the key.
Professionals working in the real estate sector – agents, mortgage originators, appraisers, loan officers, brokers, and other financial services parties – must cater to this sentiment in their marketing. Find out more about how we heighten curiosity, captivate prospective homebuyers and generate new customers for your real estate business.
Real Estate Direct Mail Marketing
Top real estate marketers have long used direct mail to find new prospects and grow their businesses. As a real estate marketer — whether you’re an agent, investor, or in-house marketer at a real estate firm — reliable marketing channels that can be turned into lead generation systems are worth their weight in gold.
Automated real estate direct mail campaigns give marketers:
- A direct connection to prospects in local geographies
- A real estate postcard is a tangible resource that prospects hold on to – often for days or weeks to look at the images of the property or mull over an offer to purchase their home.
- Automated direct mail tools make it easy to deploy drip campaigns to nurture prospects over long periods of time
Real Estate Social Media
The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing. Social media can help real estate agents find a wide audience, in the right area and at the right time.
Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online. It’s simple to tweak your content strategy in order to achieve great results for your real estate brand and there are also a ton of real estate marketing applications that can help you maximize exposure to buyers and save time.
Real Estate Facebook Advertising
Facebook is a widely used platform that homeowners and home sellers are actively on. Many real estate businesses have great success using this platform. Success from both paid and organic content. It is your time to join in and take advantage.
What you want to avoid is overselling your audience. Yes, the main objective of your business is to sell homes, but social media is a long-term play and your audience will buy a home when they’re ready. No point in pushing a sale, when your followers are not looking to buy or sell.
You want to start by having the right Facebook posts that won’t bore your audience and will help your real estate business attract new leads. Give your audience value and awareness so that when the time comes, your real estate brand will be the first thing on their mind.
Real Estate Organic Social Media
Organic social media refers to the free content (posts, photos, video, memes, stories, etc.) that all users, including businesses and brands, share with each other on their feeds.
As a real estate brand, when you post organically to your account, you can expect that the people who will see it are:
- A percentage of your followers (a.k.a. your ‘organic reach’)
- Your followers’ followers (if people choose to share your post)
- People following any hashtags you use
It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is that it’s the best way to nurture a connection with your customers at scale.
View Our E-Book On 6 Social Media Posts That You Can Copy/Paste Today
Real Estate Websites
Real estate websites are helpful in attracting many eyeballs every month because they are adding value for both buyers and sellers. Buyers can preview hundreds of homes within a few hours from the comfort of their couch. Home sellers win, too; their home’s features and pictures are viewed by hundreds of shoppers in the market to buy a new home.
The best real estate websites are polished and human. The agent should be front and center but content should be focused on helping potential buyers and sellers.
They’re designed to generate leads but they don’t use invasive pop-ups or demand visitors give up an email address to access the content. Instead, they are calm and available for whenever the visitor is ready to get in touch.
Great real estate websites know the best form of marketing is education. So they provide resources to help potential buyers and sellers. Photography is deeply important to real estate on the web.
Real Estate Email Marketing
Email marketing is one form of digital marketing that outperforms the others. When using real estate email marketing the right way, you can reach more people and close more deals. This effective marketing tool helps you save, sort, and segment your contacts. You’ve got full control over your list and the message you want to get across.
Your emails are your vehicle for having one-on-one conversations with new leads. With each email you send, you can show your personality and convince new subscribers that you’re the broker that’ll make their property dreams come true.
Sending the right emails will nurture the customer relationship and build trust. This can be achieved by segmenting contacts to create personalized content.
Real Estate Landing Pages
A landing page sometimes referred to as a “squeeze page”, is a web page used to collect information from leads or in other words, potential customers. This is its sole purpose. A good landing page should be optimized to present the offer, collect the visitor’s contact information, and support your real estate marketing strategy.
A real estate landing page is a dedicated web page built around one specific conversion goal. A landing page is separate from the rest of your website and leads can only access it by clicking on an ad or email link.
To ensure your brand stands out against the many others online when those in-need individuals are searching, you have to make sure that your landing pages are top-notch and clearly tell interested leads what to do next or your call to action (CTA).
Real Estate Logos
As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Great real estate logos are fast becoming one of the main ways real estate agents cut through the noise.
Like all businesses, those in the real estate realm should be seeking uniqueness, clarity, and memorability in their branding. A great logo is easy to recognize and connects directly to the product.
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